A clear fee explanation lets a buyer compare the engagement before committing. Show the calculation, scope and payment triggers together instead of leaving important details for the fine print.
Describe the service before the number
Explain whether the quote covers a full search, appraisal and negotiation or a specific auction. List the work included and the work the buyer must arrange separately. Name the person or team responsible for delivery. Avoid implying specialist legal or building work is included if you only coordinate introductions.
Make the total understandable
For a fixed fee, state the amount and GST treatment. For a percentage, define the base and show a clearly labelled hypothetical calculation. Explain any minimum, cap or additional charges. Use consistent assumptions when offering options so a client can see the real difference between packages.
Practical rule: record the evidence behind each option before you compare it. A consistent written process makes the final decision easier to explain and revisit.
Explain the less comfortable outcomes
Set out what happens when no purchase occurs, the brief changes or the client finds the property. Describe cancellation and engagement duration in language consistent with the agreement. Invite questions before signature. A reassuring phone explanation should not contradict a payment clause in the written document.
Disclose context around value claims
Explain what clients receive rather than promise guaranteed savings. If using an example, state the basis for any comparison and retain evidence. Describe relevant referral relationships clearly. Update website wording when packages change so incoming enquiries start with current information.
Your practical checklist
- ✓State scope, GST and payment triggers.
- ✓Explain additional charges and unsuccessful searches.
- ✓Keep website descriptions consistent with agreements.
What to record before you decide
| Decision point | What to keep |
|---|---|
| Describe the service before the number | Record the facts, documents and questions relevant to this step before moving on. |
| Make the total understandable | Record the facts, documents and questions relevant to this step before moving on. |
| Explain the less comfortable outcomes | Record the facts, documents and questions relevant to this step before moving on. |
| Disclose context around value claims | Record the facts, documents and questions relevant to this step before moving on. |
Frequently asked question
Should a profile publish a starting price?
It can be useful when accurate and properly explained. State the conditions and avoid a headline that obscures the likely total.
Sources and further reading
