About Unicorn Buyers Agents
Unicorn Buyers Agents is a Sydney boutique buyers agency led by Dan Sofo, dedicated to representing owner-occupiers — including first home buyers, families, upgraders, downsizers and returning expats. The team works on a fixed, transparent fee with no kickbacks, acting solely in the buyer’s interest from initial brief through to settlement.
The agency has purchased more than 200 properties across Sydney with a combined value of over $460 million, conducting 600+ negotiations and securing approximately 72% of homes off-market or pre-auction. Core service areas include the Eastern Suburbs, Inner West, Lower North Shore and Northern Beaches, with recent purchases spanning suburbs such as Paddington, Coogee, Randwick, Mosman, Rose Bay and Marrickville.
Services range from a full Done For You buying engagement to Done With You guidance, auction bidding and one-on-one strategy sessions. With 99+ five-star Google reviews and television features on Network 10, Unicorn Buyers Agents has built a reputation for considered advice, strong negotiation and transparent dealings.
Specialties & services
Investment focus: Auction bidding, Downsizers, Expat buyers, First home buyers, Off-market property, Owner-occupiers
Reviews
Reviews from Google
We could not be happier with Dan and Syd at Unicorn Buyers Agents - would definitely use them again and recommend to anyone interested in purchasing a property. I interviewed 4+ buyer's agents and Dan actually listened and gave advice based on our circumstances rather than just offering us the same old info. Dan guided us throughout the process, negotiating strongly on our behalf to secure our ideal property. Syd kept us up to date, following up with the vendor, providing in depth research and analysis so we knew we were making a well informed decision. Thanks again team!
Laura F · 7 months agoWe’ve worked with Dan twice now – first a few years ago when we were initially looking, and again this year when he helped us purchase our new house. He’s knowledgeable, well-connected, and incredibly generous with his time, always explaining things clearly whenever we had questions or concerns. Throughout the process he was proactive, responsive, and willing to go the extra mile. Couldn’t recommend him more.
Aziel Goh · 6 months agoDan and his team recently purchased a property from me in Randwick, and throughout the process I found them to be highly efficient and professional. I believe they negotiated very well for their clients but also didn't get in the way of their clients purchasing the property. I would highly recommend Dan and his team to anyone who is looking for the services of a hardworking and efficient Buyer's Agent. I look forward to working with Dan and his team again.
Thomas Heath · 6 months agoI was not keen on the idea of a buyers agent as I love to save money and struggled to justify the expense. Being time poor, we met Dan, after engaging in his services, I was converted. The time Daniel saved us and the level of detail he goes into with the properties he is presenting to you, really has you question if you would have considered the points being raised. I highly recommend Daniel as we ended up in a home that we would not have got without his assistance. Thank you Dan.
Rebekah M · 8 months agoDan was fantastic, from the first meeting we had with him right up to when we got the keys to our new home. We purchased a property with his help within a fortnight, on the exact road we had our sites set on. Cannot recommend Dan highly enough!
Emily Tyrrell · 5 months agoFrequently asked questions
What areas of Sydney does Unicorn Buyers Agents cover?
The team services Sydney's Eastern Suburbs, Inner West, Lower North Shore and Northern Beaches, with recent purchases in suburbs including Paddington, Coogee, Randwick, Mosman and Marrickville.
What services does Unicorn Buyers Agents offer?
Options include a full Done For You buying service, a Done With You guided option, auction bidding only, and one-on-one strategy sessions with Dan Sofo.
How does Unicorn Buyers Agents charge for its services?
Clients can choose between a fixed, transparent fee or a percentage-based fee, with no kickbacks from selling agents.
Do they help with off-market properties?
Yes. Around 72% of the agency's purchases are secured off-market or pre-auction through its network of selling agent relationships across Sydney.
Can Unicorn Buyers Agents help expats buying in Sydney?
Yes, the agency has a dedicated service for expats returning to Sydney or buying remotely, managing the process from brief to settlement.
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